What You Want and What You Need In a Game Industry?

Two large stores new Star Wars  replenished merchandise displays. Does anyone know what this film will be about?
Two large stores new Star Wars replenished merchandise displays. Does anyone know what this new film will actually be about?

I wanted to try to explain this in the easiest way I could. In some sense, there always has to be a balance. I tried to think of the comparison to my subject, but the ease of it was not very simple. I look at Zoe Saldana, compare her performances in two of the biggest films in history, and see their differences. Misses Saldana, I believe, in Guardians of the Galaxy is a much better and more unique character, in the film mentioned, than her performance in Star Trek. I have always believed in some sense, ever since Star Trek, circa 2009, the movie series allows the previous actors to wear their parts.

I mean they try on their acting job; the actors fit it, walk around in it, and eventually become those parts. In that sense, Misses Saldana, if Guardians stays true to its personality, will have more success in that series. Guardians has much more personality than Star Trek, 2009, in my opinion.

In this current game industry there seems to be a straddle between a console concept based on power and with games that are a massive third-party hit, and a console concept that lives and dies on the personality of industry legends. This war gives the customer some of what they want in entertainment in one area, but then a lack of something else.

In this case, one console only carries first-party content while the other two consoles only carry the largest third-party games available. In all, I believe, in every console concept, Nintendo, Sony, and Microsoft have ****** up the balance in the game industry.

Nintendo’s console, the Nintendo Wii U, carries a small share of the game industry. The console’s first-party content and innovation is unmatched. Third-party content, specifically, whether it is hit or miss, is scarce. Some of it is because of the console’s lack of power, others, I believe, are because of Nintendo’s past work with third-party companies, and others, I believe, are because of the supply and demand of game content today.

Microsoft and Sony have invested in the same console concept. Create a powerful system. Other companies invest in this system and create massive games to push the edges of their technology. These consoles however have no well to remember first-party content. There are the Halos, and Sony has some content.

This is a problem. In some sense, legends create content, which can be new and help to create a new mindset within the industry. Though, a complete lack of acknowledgment of third-party purpose, with an understanding of what makes money in this industry can be deficient. The same goes for Sony and Microsoft. Only publishing third-party content makes money now, but if there is no true purpose other than to support a company’s principle, it is possible to one day create another video game depression.

The industry needs to find some balance. I am not sure if Nintendo needs to combine with Apple, or Microsoft or Sony need to leave the video game industry, or one of those large companies have to merge with Sega, or some other legend of the industry, but whatever needs to happen must happen soon. There are only so many generations where you can handle different consoles in the same way you handle different remotes for an entertainment area in your home.

To think, this all started when looking at the toy isles, at two different stores, with the new Star Wars, Episode 7, merchandise. It is Star Wars, but if you really think about it, no one knows the movie’s actual subject. The products sell because it is Star Wars. The concepts look the same.

This film’s actual story and purpose of the characters are unknown. In that sense, the success of the film rides on the skill of JJ Abrams, and his crew, and Star War’s past. It seems like in the past, the film introduced a new look and different content, in 1977, to theaters. After that, the merchandise brought people to the store to enjoy it and remember the film. How times have changed. In both stores, I know I hoped the film creates a balance between its marketing, merchandise, and film story.

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